Video Marketing: How to push Your Brand with Video using Our Production Service Experience
Are you looking to engage your target audience, convey your services in a compelling manner, and prompt them to act?
If so, video marketing is your answer. Video marketing involves using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
But not all video marketing strategy and campaigns are created equal. Some are dull, generic, or confusing. Others are captivating, unique, and persuasive. What makes the difference?
Storytelling.
Storytelling is the art of using words, images, sounds, and emotions to create a memorable experience for your viewers. It’s what makes your video marketing stand out from the crowd and connect with your audience on a deeper level.
At Arty-Shock, we specialize in creating video marketing that propel your brand with video. We use storytelling techniques to craft videos that spark curiosity, drive engagement, and inspire call to action.
Why Do You Need Video Marketing strategy?
Video marketing is usually engaging and explains your product or service in a simple and clear way. They can help you attract, educate, and convert your customers by showing them the value of your offering.
Video marketing benefits and advantages
This is why video marketing important for your video viewers and customers:
- Better understanding and retention: Video marketing can help your customers grasp complex concepts and features more easily than text or audio. They can also help them remember your message better, as viewers retain 95% of a message when they watch it in a video compared with 10% when reading it in text.
- Higher engagement and conversion: Explainer Videos focus campaigns can capture your customers’ attention and interest, and motivate them to take action. According to a survey, 96% of people have watched a marketing video to learn more about a product or service and 86% have been convinced to buy something after watching a video – solving the central pain points of your customers.
- Stronger brand awareness and trust: Video marketing can help you showcase your brand personality, values, and culture, and create a connection with your customers. They can also help you build credibility and trust by demonstrating your expertise, quality, and customer satisfaction.
- More website traffic and Search Engine Optimization benefits: Video marketing can help you drive more traffic to your website by making it more appealing and informative. They can also help you improve your SEO ranking by increasing the time spent on your website, reducing the bounce rate, and generating more social shares and backlinks.
- Cost savings and competitive edge: A video marketing strategy can save you money and resources compared to other marketing methods, such as live demos, brochures, or events. You only need to invest once in creating your marketing video and then you can reuse it for multiple purposes and platforms. Video marketing can also help you stand out from your competitors by providing a unique and valuable customer experience.
With these facts and statistics in mind, it is clear that video content is a powerful tool for growth in most businesses. If you want to take advantage of this opportunity, you need a professional video production company that can create high-quality and effective marketing videos for you.
Video Marketing Examples
Don’t just take our word for it. See for yourself this great example of how we have helped our clients create awesome video consumption candies that propel their brand stories with video. Here are a quick overview of some examples of types of video strategy demo videos that we have produced for different clients and industries:
Exness
Social Media Video
zaco
Product Video – Video Production
Traffics
Image Film – Video Production
“We were blown away by their professionalism and skills.”
Hank D. Wüstenberg
CEO Emerald
Arty-Shock collaborated with us to create two promotional video clips emphasizing safety and quality. Yehuda from Arty-Shock delivered exceptional production quality with limited resources and time, deeply understanding our mission despite his different background.
Yehuda created a unique marketing video that captured our essence seamlessly, from storyboarding to editing. He tailored the video precisely to our needs, exceeding our expectations with warmth and engagement.
Video Marketing FREQUENTLY ASK QUESTION
dID YOU KNOW?
Frontiers | The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique: This paper explores how short video ads can stimulate the inspiration of consumers, and what are the sources, mechanisms, and influencing factors of customer inspiration. The paper uses Kelly Grid Technology to qualitatively analyze the data from 25 short video users. The paper finds that the inspiring content characteristics include richness, reliability, vividness, fluency, fun, novelty, and narrative. The paper also reveals that customer inspiration is triggered by some cognitive processes (such as presence, processing fluency, perceived innovation, perceived convenience) and emotional responses (such as curiosity, surprise, enjoyment) generated by the content on most video hosting platforms. The paper also shows that personal involvement enhances the relationship between the inspiring content characteristics and customer inspiration.
Determinants of content marketing effectiveness: Conceptual framework and empirical evidence: This paper proposes a conceptual framework to explain the determinants of content marketing effectiveness on social media, and tests it empirically using data from 1,024 online content consumers. The paper identifies four dimensions of content marketing effectiveness: content quality, content relevance, content credibility, and content engagement. The paper also examines the effects of these dimensions on consumer attitudes, conversion rates, intentions, and behaviors. The paper finds that content quality, content relevance, and content engagement have positive effects on consumer outcomes, while content credibility has a negative effect. The paper also finds that these effects are moderated by consumer characteristics, such as involvement, trust, and skepticism
The Effect of Promotional Videos on Consumer Purchase Intention: This paper investigated how different types of promotional videos (emotional vs. rational) influenced consumers’ purchase intention for online travel products. The paper found that emotional videos had a stronger effect on purchase intention than rational or how to videos, and that this effect was mediated by perceived value and trust. The paper also found that consumers’ involvement and prior knowledge moderated the relationship between video type and purchase intention. The paper suggested that online travel marketers should use emotional videos to appeal to consumers’ emotions and values, and tailor their videos to different segments of consumers based on their involvement and prior knowledge.
We are not just another video production company. We’re storytellers and marketers who understand your brand goals, industry, competition, audience’s needs, and brand’s personality.
We work with you to create video marketing films that showcase your brand identity, values, and vision, differentiate you from your competitors, and inspire trust and loyalty. Whether you need a captivating film for your website, social media, e-commerce, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
EXPERTISE
We have been creating explainer video promotion for over 10 years. We have worked with clients from various industries and niches. We know how to tailor our various types of videos and video content to your specific audience and goals.
We have a team of talented professionals who handle every aspect of your video production. From video script writing to animation, from voiceover to editing, we take care of everything. You don’t have to worry about hiring multiple freelancers or agencies. We are your one-stop shop for video marketing.
CREATIVITY
We don’t use templates or cookie-cutter solutions. We create custom Video content marketing initiative that reflect your brand identity and vision. We use storytelling elements such as characters, conflict, resolution, and emotion to make your video content more engaging and memorable.
We also use different styles and formats of explainer videos campaigns depending on your needs. Whether you want a 2D or 3D animation, a full live action video, motion graphics video, a whiteboard or cartoon video, we can create it for you. We can also mix and match different styles to create a unique look and feel for your brand video too.
QUALITY
We don’t compromise on quality. We use the latest tools and technologies to produce high-quality video marketing strategy that look professional, polished and stand out in search engines. We also follow the best practices of video optimization to ensure that your videos load fast and play smoothly on any device or platform.
We also pay attention to the details that matter. We use clear and concise language, crisp and simple animations, catchy voiceovers, attractive and relevant visuals, and smooth and seamless transitions. We make sure that every element of your video is aligned with your message and goal.
Customer Satisfaction
We don’t just deliver video marketing – We deliver results. We measure the performance of our video content based on metrics such as: video views, likes, shares, comments, clicks, conversions, and more. We also collect feedback from our clients and their audiences to improve our services.
We also offer a direct line for revisions until you are 100% satisfied with your video. We value your input and feedback throughout the process. We want you to be happy with the final product and proud to share it with the world.
Increase Sales with Marketing Video
We write and share all we know about video on our blog. Get started Here are on some articles relevant to marketing videos and our ability as a pro video maker team, you might enjoy.
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How to Make a Great Video Marketing Campaign Using Storytelling?
Video marketing promotions are one of the most effective ways to communicate, persuade, and inspire your audience. Whether you want a simple language or high quality video footage campaign to showcase your product, service, brand product or service solution, a well-made and effective video marketing campaign can help you achieve your marketing objectives and engage your viewers.
how do you make a great watching videos online experience that stands out from the crowd?
How do you capture the attention of your live video audience and keep them interested throughout your entire video show?
The answer is storytelling.
- Storytelling is the art of using narratives, characters, emotions, and conflicts to convey a message or to make a video marketing campaign.
- Storytelling can make your video’s social media consumption more memorable, relatable, and persuasive. It can also help you simplify complex concepts, create emotional connections, and motivate your audience to take action.
But how do you use storytelling in your next Cinematic advertising campaign? Our experience shows there are three important lessons for making a great video marketing campaign with storytelling in 2024.
Define Your Goal and Audience
Before you start creating your video marketing campaign, you need to define your goal and audience. What is the purpose of your quality videos campaign? What do you want your audience to learn, feel, or do after watching your video? Who are your target viewers and what are their needs, preferences, and challenges?
Having a clear goal and audience will help you craft a relevant and effective story for your how to videos campaign. It will also help you choose the right tone, style, and format for your video marketing strategy.
Choose a Story Structure
A story structure is a framework that organizes the elements of your story into a logical and coherent sequence. A story structure can help you create a clear and engaging narrative for your video marketing campaign. It can also help you deliver your key information and value proposition in a memorable way.
There are different types of story structures that you can use for your online video campaign, such as:
The Hero’s Journey: This is perfect example of a classic story structure that follows the journey of a protagonist who faces a challenge, overcomes obstacles, and achieves a transformation. You can use this structure to show how your audience can solve their problems or achieve their goals with your product, service, or solution.
The Problem-Solution-Benefit: This is a simple story structure that presents a problem that your audience faces, offers a solution that you provide, and explains the benefits that they can get from it. You can use this structure to demonstrate how your product, service, or solution can help your audience overcome their challenges or improve their situation.
The Before-After-Bridge: This is another simple story structure that shows how your audience’s situation was before using your product, service, or solution, how it is after using it, and how they can get from the before to the after. You can use this structure to illustrate the value and impact of your product, service, or solution on your audience’s lives.
Choose a story structure that has more content, suits your goal and audience, and that helps you convey your message actual product or value proposition effectively.
Create Your Characters
Characters are the people who drive your story forward. They are the ones who experience the problem, seek the solution, and achieve the transformation. Characters can help you create an emotional connection with your audience and make them care about your story.
To create compelling characters for your video marketing campaign, you need to:
Define their goals, motivations, and challenges. What do they want to achieve? Why do they want to achieve it? What are the obstacles that prevent them from achieving it?
Give them personality traits and quirks. What are their strengths and weaknesses? What are their likes and dislikes? How do they speak and behave?
Make them relatable and realistic. What are their backgrounds and contexts? How do they relate to your company’s product or, service, or solution? How do they represent your target audience?
By using brand videos and following these steps, you can create an engaging and effective video marketing campaign using storytelling and social videos.
Ready to Propel Your Brand with Video?
If you are looking to make a video content and marketing campaign or for a reliable, professional, and creative partner to create your video content and marketing campaigns that propel your brand with your video content, you have come to the right place. At Arty-Shock, we have everything you need to create video marketing initiative that tell your brand story with video.
We are not just another video production company. We are storytellers who understand your business goals, your audience’s needs, and your brand’s personality. We work with you to create video marketing campaigns that showcase your value proposition, differentiate you from your competitors, and persuade your prospects to become customers.
Whether you need a online video campaign for your website, social media, email marketing, or any other social channel used, we can help you create it. We have the expertise, creativity, high quality content, and customer satisfaction that you need.
How We Create the Best Video Marketing Campaigns
Our process of creating video marketing is simple and straightforward. Here’s how it works:
Consultation
Consultation: We start by understanding your business objectives, audience profile, value proposition, and desired outcome. We also discuss your budget, timeline, and preferences for your video style and format.
Voiceover
Voiceover: We record a voiceover for your video based on the script and storyboard. We use professional voice actors who can deliver your message with the right tone, pace, and emotion. You can choose from different languages, accents, genders, and styles.
Scriptwriting
Scriptwriting: We write a script for your video based on the information you provide. We use storytelling techniques to craft a compelling narrative that captures your audience’s attention, explains your product or service in a clear and engaging way, and persuades them to take action.
Animations
Animation: We animate your video based on the script, storyboard, and voiceover. We use different techniques and tools to create stunning animations that bring your story to life. We also add sound effects and music to enhance the mood and atmosphere of your video.
Storyboarding
Storyboarding: We create a storyboard for your video based on the script. A storyboard is a visual representation of how your video will look like. It shows the scenes, shots, transitions, and animations that will be used in your video.
Editing
Editing: We edit your video based on the script, storyboard, voiceover, and animation. We make sure that everything is in sync and flows smoothly. We also optimize your video for the best quality and performance.
Delivery
Delivery: We deliver your video in the format and resolution of your choice. You can download it from our secure server or we can upload it to your preferred social media platform. You can also request any changes or revisions if needed.
Here’s why you should choose us for your video marketing needs
Effective Communication Through Storytelling
At Arty-Shock, we believe that the best video marketing campaigns are not just informative and educational content but also emotionally engaging. Learn about our approach to creating interactive narratives and videos that resonate with your audience.
Cinematic Excellence
Our video marketing promotion and product videos are produced in cinematic high-definition (HD) video quality, ensuring every detail is crystal clear and compelling.
Customized to Your Brand
Every video marketing campaign is a reflection of your brand’s values and objectives. We tailor each type of video marketing campaign, to align seamlessly with your organization’s identity before published on social media.
Immersive Visuals
We employ cutting-edge visual techniques to ensure your video marketing campaigns are not just informative but visually stunning, making the learning experience unforgettable.
