Video Production in Berlin

7 reasons why you should use Product videos in your e-commerce 

Imagefilm Berlin

Arty-Shock

Copy Team Manager at Arty-Shock.

5 MINS READ

7 reasons why you should use Product videos in your e-commerce

Are you looking for ways to boost your e-commerce business and stand out from the competition?

If so, incorporating product videos into your marketing strategy could be the solution you've been searching for.
Here are seven reasons why a product video can help increase your e-commerce sales:

1. Increases engagement

In today’s fast-paced digital world, capturing your audience’s attention and keeping it can be a challenge. But, a well-made product video can increase engagement with your audience and give them a better understanding of your product’s qualities and benefits. As product video specialists with over 10 years of experience, we believe that product videos are an essential component of any successful e-commerce strategy. One of the primary reasons for this is that video increases engagement.

Research has shown that viewers are more likely to watch and engage with a product video than other forms of content. According to a recent study, video content on social media platforms generates 1200% more shares than text and image content combined. This clearly demonstrates the power of video when it comes to engaging with an audience.

An engaging product video showcases your product’s characteristics and benefits in a visually appealing way, providing a better understanding of how this said product works and leading to increased sales. By creating an immersive and interactive experience for potential clients, you can establish a stronger emotional connection with your brand. According to a study by Wyzowl, 91% of marketers reported that video has increased their audience’s understanding of their products or services. By creating an engaging product video that showcases your products in action, you can help potential customers understand the value of your products and how they can benefit from them.

In conclusion, an engaging explainer product video is a powerful tool in your video marketing strategy that can increase engagement with your audience and ultimately lead to increased e-commerce sales.

2. Demonstrates product functionality

In the world of e-commerce, one of the biggest challenges is that customers can’t physically interact with the products they’re interested in purchasing. This can make it difficult for them to fully understand the product’s Details, benefits, and functionality. However, a product demo video can bridge this gap by providing a visual demonstration of how the product works and how it can be used and what the product stands for.

We here at Arty-Shock know firsthand the power of well-made product demo videos. Not only can it showcase your product in a visually engaging way, but it can also provide a more immersive and interactive experience for your target audience. Making sure we have all the shots, adding the right background music and working hand in hand with your sales team will spare you as our client many pain points while working on a short videos.

Take this explainer video for example, Print Your Heros this product video demonstrates the product’s functionality in action, highlighting its speed, efficiency, and how easily one can use it. By showing the product in action, new customers can visualize themselves using the product, which can increase their desire to purchase it.

Research has shown that product video can lead to increased sales. In fact, a study by HubSpot found that 72% of customers would rather learn about a product or service through informative video, and 52% of customers said that watching product videos made them more confident in online purchase decisions, taught them effectively about the product’s key features and gave more authenticity to the brand voice. These statistics demonstrate the power of video when it comes to engaging with an audience.

Furthermore, a well-made product marketing video can help build trust and credibility with future customers. By demonstrating the product functionality in a professional and polished manner, you can show that your brand is committed to providing high-quality products and services.

In short, a product video that demonstrates product functionality is an essential component of any successful e-commerce strategy. By showcasing the product in action and providing a better understanding of how it works, you can increase customer confidence and ultimately drive more sales. We help you create product videos that demonstrates key features of the your product, paving the way to an effective video marketing campaign.

3. Boosts trust and credibility

In the competitive world of e-commerce, building trust and credibility with possible buyers is essential for business success. One of the most effective ways to do this is through product marketing videos. A well-made product video can significantly boost trust and credibility with customers.

According to a study by Animoto, 73% of consumers are more likely to purchase a product after watching a video that explains the product or service. This statistic alone underscores the importance of using video content to drive sales and build trust with your target audience.

Product marketing Videos can also help you stand out from your competitors and establish your brand as an authority in your industry. For example, Dollar Shave Club, a men’s grooming brand, has leveraged its humorous and engaging compelling product video to differentiate itself from other competitors and establish its brand as a leader in their industry. In this case, humor was used to establish both trust and credibility, but we know that there are many ways to do that.

But beyond just creating a connection with a potential customer, wining video strategy using compelling video marketing can also showcase your brand’s attention to detail and commitment to quality. By highlighting the features and benefits of your product, you can demonstrate that you have taken the time to create a product that meets the needs and desires of your customers.

Furthermore, a product video can help build trust by showing real people using and enjoying your product. By including customer testimonials or showcasing real-world examples of your product in use, you can demonstrate that your product is effective and delivers on its promises.

4. Enhances the customer experience

One of the biggest challenges of the e-commerce world is replicating the personal touch of a brick-and-mortar store. However, good product video production inspires viewers and can help bridge this gap and enhance the customer experience. We at Arty-Shock, have seen firsthand how videos can provide a more immersive shopping experience.

By providing a detailed view of your product, a video can help customers understand how it looks, feels, and works in real life. This understanding can lead to greater satisfaction and fewer returns or exchanges. In fact, according to a study by the e-tailing group, 57% of online shoppers said that showcase videos make them more confident in their purchase decisions.

Product video can also be an engaging and interactive experience, capturing and holding the attention of potential clients. By showcasing the features and benefits of your product in an entertaining and informative way, you can increase the likelihood of conversion. Furthermore, product marketing video can help customers visualize how the product will fit into their lives, creating an emotional connection to the product and increasing the likelihood of purchase.

Consistency is also key in enhancing the customer experience. By using video content to showcase all the new features of your product across all channels, from your website to social media channels, you can create a cohesive brand identity, and make it easy for customers to engage with your brand and make a purchase. A great example of this is the home goods brand Wayfair, whose captivating product videos provide styling tips and design inspiration, creating a more immersive and enjoyable shopping experience for customers.

Product videos are a powerful medium that can captivate potential buyers from the very first impression. A well-made product video takes viewers on a visual journey as the demo shows the product’s important features and functionality. With carefully chosen close-ups and different angles, the video showcases the product in all its glory, allowing viewers to appreciate its details and value. A compelling voice-over guides viewers through the video, providing information-rich content that helps potential buyers understand why the product is the perfect solution for their needs. By taking a deep dive into the product’s benefits and demonstrating its practicality, a great product video becomes an ideal tool to inspire viewers and ignite their desire to own the showcased product. Whether it’s showcasing real-world examples or presenting a glimpse into new projects, a well-executed product video has the potential to leave a lasting impression. It engages potential buyers, resonates with their desires, and ultimately influences their purchase decisions. By leveraging the power of a great product video, businesses can effectively communicate their brand’s message, create a connection with their target audience, and drive more sales.

Therefore, product videos that enhance the customer experience can drive more sales and build a loyal customer base. By providing a detailed, engaging, and emotional view of your product, you can create a more immersive and enjoyable shopping experience for customers, ultimately leading to increased revenue.

In today’s fast-paced digital world, capturing your audience’s attention and keeping it can be a challenge. But, a well-made product video can increase engagement with your audience and give them a better understanding of your product’s features and benefits. As product video specialists with over 10 years of experience, we believe that product videos are an essential component of any successful e-commerce strategy. One of the primary reasons for this is that video increases engagement.

Research has shown that viewers are more likely to watch and engage with videos than other forms of content. According to a recent study, video content on social channels generates 1200% more shares than text and image content combined. This clearly demonstrates the power of video when it comes to engaging with an audience.

An engaging product video showcases your product’s characteristics and benefits in a visually appealing way, providing a better understanding of how your product works and leading to increased sales. By creating an immersive and interactive experience for potential customers, you can establish a stronger emotional connection with your brand. According to a study by Wyzowl, 91% of marketers reported that video has increased their audience’s understanding of their products or services. By creating an engaging product video that showcases your products in action, you can help customers understand the value of your products and how they can benefit from them.

In conclusion, an engaging product video is a powerful tool that can increase engagement with your audience and ultimately lead to increased e-commerce sales.

5. Improves SEO

Search engine optimization (SEO) is a crucial aspect of any e-commerce business. It helps to increase your online visibility, drive more traffic to your site, and ultimately, boost your revenue. And one effective way to improve your SEO is by using product videos.

Videos are an incredibly powerful tool for improving your SEO, as they are more likely to be shared and viewed than other forms of content. By incorporating relevant keywords and tags into your videos, you can optimize them for search engines and attract more potential customers to your website.

According to a study by Forrester Research, videos are 53 times more likely to rank on the first page of Google search results than text pages alone. This means that if you’re not using product videos in your SEO strategy, you could be missing out on a huge opportunity to improve your online visibility and attract more customers.

But it’s not just about creating any short video. To be effective, your product marketing video need to be well-made and engaging, with relevant keywords and tags optimized for search engines. They should provide a detailed view of your product, showcasing its features and benefits in an informative and entertaining way.

One way to make your product videos more engaging is by telling a story. For example, consider the outdoor clothing and gear brand, Patagonia. Their product videos not only showcase their products but also tell a story about their brand values and mission, creating a more immersive and emotional connection with their customers.

To optimize your product videos for search engines, it’s important to include relevant keywords in the video’s title, description, and tags. This will help search engines understand the content of the video and increase its visibility in search results. You should also make sure that your videos are shareable, with social media links and easy embedding options.

One real-world example of a company effectively using demo videos to improve its SEO is Blendtec, a blender manufacturer. Their viral “Will It Blend?” Video series showcased their blenders blending unusual items like iPhones and golf balls. The videos were wildly popular and helped to increase brand awareness and search visibility, leading to a 700% increase in online sales over three years.

Incorporating product videos into your SEO strategy can help to improve your online visibility, drive more traffic to your site, and ultimately, boost your revenue.

6. Increases social media visibility

Social media has become a key marketing tool for e-commerce businesses looking to expand their reach and connect with target audience on a more personal level. By sharing compelling and shareable videos, businesses can boost their social media visibility and attract more customers to their landing page and websites.

Product marketing video, in particular, have proven to be highly shareable on social media platforms, with a study by Brightcove revealing that social media videos generate 1200% more shares than text and images combined. This means that by creating high-quality, engaging compelling brand’s video and sharing them on social networking sites like Facebook, Instagram, and Twitter, businesses can significantly increase their brand’s reach and attract new clients. At the same time, it helps you build brand awareness, add to your distribution channels, and enhance the customer journey as they get familiar with the brand spirit.

Social media users are also more likely to engage with and share video content than other types of posts, which can help to increase a business’s visibility and reach a larger audience creating a sales funnel. To effectively use product videos on social media while enhancing the customer journey , it’s important to start creating content that is both visually appealing and engaging. This can involve showcasing the product’s unique features and benefits, highlighting customer testimonials, or sharing behind-the-scenes footage of the production process. By creating content that resonates with the target audience, businesses can increase engagement and ultimately, drive more sales.

Furthermore, optimizing videos for each social media platform is essential. For example, Instagram allows for shorter video clips and more visually-focused content, while Facebook and YouTube allow for longer, more in-depth videos. By tailoring the content to each platform, businesses can maximize their reach and engagement.

7. Encourages impulse buying

Impulse buying is a common phenomenon among consumers, especially in the e-commerce space, where people are often browsing through products online without any clear intention of making a purchase. However, a well-made product marketing video can effectively capture a viewer’s attention and create a sense of urgency that encourages them to make a purchase on the spot.

In fact, according to a study by Animoto, 73% of consumers are more likely to make a purchase after watching a video that explains a product or service. This shows that product marketing videos can be a powerful tool in driving sales and revenue for e-commerce businesses.

Product marketing videos can create a sense of desire and need for the product, making viewers more likely to make a purchase on the spot. Many times, a high quality footage may be just what buyers need. By showcasing the product’s unique features and benefits, and demonstrating how it can solve the viewer’s problem, product marketing videos can help to create a strong emotional connection with the audience.

By highlighting unique features, product video is able to differentiate a product from competitors and create a sense of exclusivity and value for the viewer. The natural transition after that would be for a strong call to action, encouraging viewers to “try it for 100 nights, risk-free” or something similar. This creates a sense of urgency and encourages viewers to make a purchase on the spot, rather than putting it off. This call to action is a crucial part of the video, as it gives the viewer a clear next step to take and reduces the risk of them forgetting about the product altogether.

To create an effective product marketing video that encourages impulse buying, it’s important to understand your target audience and what motivates them to make a purchase as well as their pain point. This can include showcasing the product’s unique features and benefits, addressing common pain points, and highlighting customer reviews and testimonials.

Overall, by creating a compelling product marketing video that creates a sense of desire and urgency, e-commerce businesses can encourage impulse buying and increase sales. With the right combination of visuals, messaging, and call to action, product marketing videos can be a powerful tool in driving revenue and growth for online businesses.


So you are looking to enhance your e-commerce presence and boost product sales while maintaining existing customers? Look no further than incorporating product videos into your marketing strategy. With the increasing emphasis on building brand awareness and capturing the attention of potential buyers, product videos have become an invaluable tool for businesses. By leveraging the power of visual storytelling, these videos provide social proof and establish credibility, attracting not only new clients but also engaging existing ones. An engaging explainer video can effectively showcase your product’s different features, empowering your audience with valuable insights on how to make the most of your offerings. Whether it’s a short video highlighting key benefits or a comprehensive tutorial demonstrating step-by-step usage, the possibilities are endless. With consistent lighting techniques and innovative production methods such as slow motion or live action footage, you can create captivating visuals that leave a lasting impression. So why wait? Start creating compelling product videos today and witness the remarkable impact they can have on your brand, customer engagement, and ultimately, your sales.
To sum it all up, A product video is a powerful marketing tool that showcases a product’s Specifications, benefits, and usage. Working with a video agency can help businesses create compelling explainer videos that engage and inform clients . Product video examples range from explainer videos to product demos, and can highlight everything from product design to user experience. Video features such as music, animations, and voiceovers can enhance the overall effectiveness of a product video, making it more memorable and shareable. An entire video can be created around a single product, or as part of a larger marketing campaign.
Incorporating product marketing video and other key features like a finely tuned video marketing campaign into your e-commerce marketing strategy can provide numerous benefits, including increased engagement, improved SEO, and enhanced customer experiences. By showcasing your product in action and highlighting its features and benefits, you can build trust and credibility with customers, create a clear call to action and increase the likelihood of making a sale, making your sales team happy. So, if you’re looking for ways to boost your e-commerce business, consider investing in a well-made product video today. We will be happy to get you there.

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