Captivate Audiences, Drive Engagement and Amplify Your Brand's Voicewith Professional Promotional Video Production
Do you want to increase your brand awareness, showcase your value proposition, and generate more leads and sales?
If so, you need a promotional video. Promotional videos are short videos that communicate your brand message, mission, and vision to your target audience. They are often used in marketing to highlight the benefits of your brand, product, or service and how they can solve your customers’ problems.
But not all promotional videos are created equal. Some are boring, generic, or irrelevant. Others are captivating, unique, and persuasive. What makes the difference? Storytelling. Storytelling is the art of using words, images, sounds, and emotions to create a memorable experience for your viewers. It’s what makes your promotional video stand out from the crowd and connect with your audience on a deeper level. At Arty-Shock, we specialize in creating promotional videos that tell your brand story with video. We use storytelling techniques to craft videos that showcase your brand in the best light, drive interest, and inspire call to action.
Why Do You Need Promotional Videos?
A good promotional video is usually short, engaging and showcases your brand in the best light. It can help you attract, educate, and convert your customers by showing them why they should choose you over your competitors.
Promotional videos benefits and advantages
Here are some examples of the benefits of using promotional photos colorful graphics and videos for your customers:
- Better awareness and recognition: Promotional video can help your customers discover your brand, learn about your unique selling proposition, and remember your name. They can also help you reach a wider audience, as 54% of consumers say they want to see more video content from a brand or business they support5.
- Higher engagement and conversion: A promo video can capture your customers’ attention and interest, and motivate them to take action. According to a survey, 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video6. Using video to increase conversion rates is a proven strategy.
- Stronger brand loyalty and trust: Promotional videos can help you showcase your brand personality, values, and culture, and create a connection with your customers. They can also help you build credibility and trust by demonstrating your expertise, quality, and customer satisfaction.
- More social media presence and viral potential: An awesome promotional video can help you boost your social media presence by making it more engaging and shareable. They can also help you create a buzz and go viral by tapping into your customers’ emotions, humor, or curiosity
With these facts and statistics in mind, it is clear that promotional videos are a powerful tool for marketing and sales in most businesses. If you want to take advantage of this opportunity, you need a professional video production company that can create high-quality and effective promotional videos for you to attract customers and drive sales further.
That’s where we come in!
Promo Video Examples
Take a look at a few of the videos we’ve created for our clients.
Gemeinsam Einzigartig
Promo Film – Video Production
Ridergy
Promotion Film – Video Production
Traffics
Promotional Film – Video Production
“We were blown away by their professionalism and skills.”
Hank D. Wüstenberg
CEO Emerald
Arty-Shock collaborated with us to create two promotional video clips emphasizing safety and quality. Yehuda from Arty-Shock delivered exceptional production quality with limited resources and time, deeply understanding our mission despite his different background.
Yehuda created a unique marketing video that captured our essence seamlessly, from storyboarding to editing. He tailored the video precisely to our needs, exceeding our expectations with warmth and engagement.
Promotional Video FREQUENTLY ASK QUESTION
dID YOU KNOW?
Optimal Video Length: How Long Should A promotional Video Be?: This study examined the relationship between video length and viewer engagement, based on data from 1.1 million videos uploaded to the Wistia platform. The study found that videos that are under 60 seconds get the most engagement, followed by videos that are between five and 10 minutes. The study also found that the optimal video length varies depending on the type and goal of the video, such as educational, promotional, or testimonial. The study recommended that marketers should make promo video that’s between one to three minutes.
The Impact of Promotional Videos on Online Shopping Behavior: This paper examined how promotional videos affected online shoppers’ behavior, such as browsing time, product views, cart additions, and purchases. The paper used data from a large-scale field experiment conducted on a leading e-commerce platform in China. The paper found that promo videos increased all four measures of online shopping behavior, and that the effects were stronger for products with higher prices, higher ratings, and more reviews. The paper also found that promotional videos had a positive spillover effect on other products in the same category. The paper suggested that e-commerce platforms should leverage promotional videos to enhance consumers’ shopping experience and stimulate sales.
Repositioning of city branding through promotional videos: the case of Ningbo1: This study analyzed the promo video of Ningbo, a coastal city in China, and compared them with some successful cases of city branding. The study found that Ningbo’s videos lacked a clear and consistent positioning, a compelling story-telling, and a unique identity. The study suggested that Ningbo should adopt a narrative paradigm to reposition its city branding, and use multimodal discourse analysis to enhance its visual, audio, and textual effects.
We are not just another video production company. We’re storytellers and marketers who understand your brand goals, industry, competition, audience’s needs, and brand’s personality.
We work with you to create promotional videos that showcase your brand message, mission, and vision, differentiate you from your competitors, and persuade your prospects to become customers. Whether you need a captivating video for your website, social media, e-commerce, social channels, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
EXPERTISE
We have been creating promotional videos for over 10 years. We have worked with clients from various industries and niches. We know how to tailor our promotional videos to your specific audience and goals.
We have a team of talented professionals who handle every aspect of your promo video maker production. From promo video maker script writing to filming, from voiceover to editing, we take care of everything. You don’t have to worry about hiring multiple freelancers or agencies. We are your one-stop shop for promotional video and your top video maker team.
CREATIVITY
We don’t use templates or cookie-cutter solutions. We create custom promotional videos that reflect your brand identity and vision. We use storytelling elements such as characters, conflict, resolution, and emotion to make your promotional videos more engaging and memorable.
We also use different styles and formats of promo videos depending on your needs. Whether you want a live action video, a motion graphics video, a whiteboard or cartoon video, we can create it for you. We can also make templates to mix and match footage from different styles to create a unique look and feel for your video.
QUALITY
We don’t compromise on quality. We use the latest tools and technologies to produce high-quality promotional videos that look professional and polished. We also follow the best practices of video optimization to ensure that your promotional video load fast and play smoothly on any device or platform.
We also pay attention to the details that matter. We use clear and concise language, crisp and simple animations, catchy voiceovers, attractive and relevant visuals, and smooth and seamless transitions. We make sure that every element of your promotional video is aligned with your message, brand assets and goal.
Customer Satisfaction
We don’t just deliver great promotional videos though. We deliver results. We measure the performance of our promotional videos, based on metrics such as views, likes, shares, comments, clicks, conversions, and more. We also collect feedback from our clients and their audiences to improve our services.
Increase Sales with Promotion Video
We write and share all the tips we know about creating promo videos and video on our blog. Get started Here are on some articles relevant to promotional videos and our ability as a pro video maker team, you might enjoy…
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How to Make a Great Promotional Video?
Promotional videos are one of the most powerful ways to showcase, promote and sell your brand, product, or service online. Whether you want to communicate your brand message, mission, and vision, highlight your value proposition and competitive edge, or showcase customer testimonials, well-made and effective promotional video examples can help you boost your sales and conversions. They are an essential tool for video marketing, especially when combined with high-quality images and clear copywriting, enhancing the overall customer experience. Utilizing engaging promotional videos has been shown to significantly increase awareness, retention and purchase intent by showing your brand personality and solving your customers’ problems. There are many promotional video examples but how do you make a great promotional video that stands out from the crowd?
How do you capture the attention of your potential customers and persuade them to buy your business or your new product??
The answer to become a great promotional video maker is storytelling.
- Storytelling is the art of using narratives, characters, emotions, and conflicts to convey a message in the process of creating a compelling promotional video.
- Storytelling can make your next post or promotional video more memorable, relatable, and compelling. It can also help you differentiate your brand from competitors, create emotional connections, encourage viewers, and motivate your customers to take action – what we refer to as a call to action.
But how do you use storytelling in your own brand promotional videos? Our experience shows there are three important lessons for making a great promotional launch video with storytelling in 2024.
Define Your Goal and Audience
Before you start creating your promotional video ideas, you need to define your primary goal, and audience. What is the purpose of your promotional video? What do you want your audience to learn from the promotional video, feel, or do after watching your free promo video? Who are your target customers and what are their needs, preferences, and challenges?
Having a clear goal and audience will help you craft a relevant and effective story for your promotional video. It will also help you choose the right tone, style, and format for your promotional video. As an example, if your audience is very young, maybe choose animated promotional videos for your format.
Choose a Story Structure
A story structure is a framework that organizes the elements of your story into a logical and coherent sequence. And yes, also promotional videos need a story. When we make a promotional video this process would play a significant role. A story structure can help you create a clear and engaging narrative for your promotional video. It can also help you deliver your key information and value proposition in a memorable way. This can be achieved by animated promotional video examples, live action promotional video or other types of promotional videos.
There are different types of story structures that you can use for your promotional video, such as:
- The Hero’s Journey: This is a perfect example of a classic story structure that follows the journey of a protagonist who faces a challenge, overcomes obstacles, and achieves a transformation. You can use this structure to show how your audience can solve their problems or achieve their goals with your brand, product, or service. It’s something we love using when creating an explainer video.
- The Before-After-Bridge: This is a popular story structure that shows how your brand, product, or service can transform your customer’s situation from a problem to a solution. You can use this structure to show the pain points that your customer faces before using your brand, product, or service, the benefits that they enjoy after using your brand, product, or service, and the bridge that connects them – your brand, product, or service itself. It’s something we love using when creating a promotional video.
- The Features-Advantages-Benefits: This is a simple story structure that presents the features of your product, the advantages that they offer, and the benefits that they provide to your customer. You can use this structure to demonstrate how your product can help your customer achieve their goals or solve their problems. In this case, an awesome promotional can create a promo video that is great example of the tool of transit from point A to B and all types of good promo video videos can be used to make that journey.
Choose a story structure that suits your goal and audience, and that helps you convey your message and value proposition effectively.
Create Your Characters
Characters are the people who drive your story forward. They are the ones who experience the problem, seek the solution, and achieve the transformation. Characters can help you create an emotional connection with your potential customers and make them care about your story.
To create compelling characters for your brand promotional videos, you need to:
Define their goals, motivations, and challenges. What do they want to achieve? Why do they want to achieve it? What are the obstacles that prevent them from achieving it? Even if you choose an animated promotional or make a promo video as your tool, you still have to tell a story through the hero, even if the hero is the promotional video, itself.
Give them personality traits and quirks. What are their strengths and weaknesses? What are their likes and dislikes? How do they speak and behave?
Make them relatable and realistic. What are their backgrounds and contexts? How do they relate to your company’s brand, product, or service? How do they represent your business and target customers?
By following these steps, you can create an engaging and effective promotional video using storytelling and creative approach.
Ready to Tell Your Brand Story with Promo Videos?
If you are looking to make a brand promotional video or for a reliable, professional, and creative partner to create promotional videos and marketing videos that showcase your brand with video, you have come to the right place. At Arty-Shock, we have everything you need to create promotional, event videos and other unique videos, clips and animations that showcase your brand with video.
We are not just another video production company. We are storytellers who understand your brand message, mission, and vision. We work with you to create promotional videos that communicate your brand personality, value proposition, and competitive edge, and persuade your potential customers to buy your business or product.
Whether you need a promotional video for your website, your social media channels, e-commerce, or any other video marketing channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
How We Create the Best Promo Videos
Our video production process of creating promotional videos is simple and straightforward. Here’s how it works:
Consultation
We start by understanding your brand message, mission, and vision. We also discuss your target market, competitors, and desired outcome. We also consider your budget, timeline, and preferences for your video style and format.
Voiceover
We record a voiceover for your video based on the script and storyboard. We use professional voice actors who can deliver your message with the right tone, pace, and emotion. You can choose from different languages, accents, genders, and styles.
Scriptwriting
We don’t just use video templates to create promo videos. We write a script for your promo video based on the information you provide. We use storytelling techniques to craft a compelling narrative that showcases your brand personality, value proposition, and competitive edge, and persuades your potential customers to buy your business or product.
Productions
We produce your video based on the script, storyboard, and voiceover. We use different techniques and tools to create high-quality videos that capture your brand in the best light. We also add sound effects and music to your footage to enhance the mood and atmosphere of your video.
Storyboarding
We create a storyboard for your video based on the script. A storyboard is a visual representation of how your video will look like. It shows the scenes, shots, transitions, and animations that will be used in your video.
Editing
We edit your video based on the script, storyboard, voiceover, and production. We make sure that everything is in sync and flows smoothly. We also optimize your video for the best quality and performance.
Delivery
We deliver your video in the format and resolution of your choice. You can download it from our secure server or we can upload or download it to your preferred platform. You can also request any changes or revisions if needed for your video marketing needs.
Here’s why you should choose us for your promotional video needs:
Effective Communication Through Storytelling
At Arty-Shock, we believe that the best promotional videos are not just informative but also emotionally engaging. Learn about our approach to creating interactive narratives and videos for big brands that resonate with your potential customers.
Cinematic Excellence
Our promotional photos and ad videos are produced in cinematic high-definition (HD) video quality, ensuring every detail is crystal clear and compelling.
Customized to Your Brand
Every promotional video is a reflection of your brand’s message, mission, and vision. We tailor each type of promotional video, to align seamlessly with your brand’s identity.
Immersive Visuals
We employ cutting-edge visual techniques to ensure your brand promotional videos are not just informative but visually stunning, making the brand experience unforgettable.
