Tell Your Product Story with Our Product Video Production Service
Do you want to capture the attention of your target audience, explain your product or service clearly and engagingly, and persuade them to take action?
If so, you need a product video. Product videos are short videos that communicate how something works simply to its target audience. in a positive and appealing way. They are often used in marketing to show the benefits of a product or service and how they work.
But not all product videos are created equal. Some are dull, generic, or irrelevant. Others are stunning, unique, and persuasive. What makes the difference? Storytelling. Storytelling is the art of using words, images, sounds, and emotions to create a memorable experience for your viewers. It’s what makes your product video stand out from the crowd and connect with your audience on a deeper level. At Arty-Shock, we specialize in creating product solving videos that tell your brand story with video. We use storytelling techniques to craft videos that showcase your product in the best light, drive interest, and inspire call to action.
Why Do You Need Product Videos?
A good product video is usually short, engaging, and showcases your product in the best light. It can help you attract, educate, convert, and create a call to action among your potential customers by showing them the features and benefits of your offering.
Product videos benefits and advantages
Here are some examples of the benefits of using product demo videos for your customers:
- Better visualization and satisfaction: Product video can help your customers see how your product looks, feels, and works in real life. They can also help them make better purchase decisions, as 73% of online shoppers say they are more likely to buy a product after watching a video that explains it.
- Higher engagement and conversion: A live-action product video can capture your customers’ attention and interest, and motivate them to take action. According to a survey, 64% of consumers are more likely to buy a product online after watching a video about it and 52% of consumers say that watching product videos makes them more confident in online purchase decisions. Using video to increase conversion rates and grow an online business is a proven strategy.
- Stronger brand awareness and trust: Product overview video can help you showcase your brand personality, values, and culture, and create a connection with your potential customers. They can also help you build credibility and trust by demonstrating your quality, innovation, and customer satisfaction.
- More website traffic and SEO benefits: An awesome product video can help you drive more traffic to your website by making it more appealing and informative. They can also help you improve your SEO ranking by increasing the time spent on your website, reducing the bounce rate, making you more attractive to search engines, and generating more social shares and backlinks.
With these facts and statistics in mind, it is clear that to create product videos is a powerful tool for marketing and sales in most businesses. If you want to take advantage of this opportunity, you need a professional video production company that can create high-quality and effective product videos for you.
product video Examples
Take a look at a few of the videos we’ve created for our clients.
Zaco
Product Video – Video Production and Concept
kitchen mama
Product Video – Video Production and Concept
Elegoo
Product Video – Video Production and Concept
“We were blown away by their professionalism and skills.”
Hank D. Wüstenberg
CEO Emerald
Arty-Shock collaborated with us to create two promotional video clips emphasizing safety and quality. Yehuda from Arty-Shock delivered exceptional production quality with limited resources and time, deeply understanding our mission despite his different background.
Yehuda created a unique marketing video that captured our essence seamlessly, from storyboarding to editing. He tailored the video precisely to our needs, exceeding our expectations with warmth and engagement.
product Film FREQUENTLY ASK QUESTION
dID YOU KNOW?
A study by Wang et al. (2020) explored the impact of product video quality (high vs. low) and product type (hedonic vs. utilitarian)
on consumers’ perceived value and purchase intention. The study found that high-quality product videos examples enhanced consumers’ perceived value and purchase intention for both hedonic and utilitarian products, but the effect was stronger for hedonic products.
The study also found that product video quality interacted with product type to influence consumers’ perceived social value and emotional value
A study by Wang et al. (2020) explored the impact of product video quality (high vs. low) and product type (hedonic vs. utilitarian) on consumers’ perceived value and purchase intention. The study found that high-quality product videos examples enhanced consumers’ perceived value and purchase intention for both hedonic and utilitarian products, but the effect was stronger for hedonic products. The study also found that product video quality interacted with product type to influence consumers’ perceived social value and emotional value
Engaging video can trigger consumers’ emotional responses, such as arousal, pleasure, and dominance, according to a study by Park et al. (2015). The study also found that consumers’ emotional responses mediate the effects of Product overview video on attitude toward the brand and purchase intention, and that the effects of videos are moderated by product category, video quality and unique features. Hence an effective tool as a marketing video.
A study by Liu et al. (2019) examined the effects of product video types (demonstration, testimonial, and story) and product involvement (high vs. low) on consumers’ attitudes and purchase intentions.
The study found that demonstration videos were more effective for low-involvement products, while testimonial and story videos were more effective for high-involvement products.
The study also found that product video types influenced consumers’ perceived informativeness, entertainment, and credibility of the videos
We are not just another video production company. We’re storytellers and marketers who understand your brand goals, industry, competition, audience’s needs, and brand’s personality.
Whether you need a stunning video for your website, social media, e-commerce, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need. Here’s why you should choose us for your product video needs and how to get started:
EXPERTISE
CREATIVITY
At our studio, we create product videos that authentically represent your brand’s identity and vision. Our approach is far from one-size-fits-all; instead, we integrate unique storytelling elements—such as characters, conflict, resolution, and emotion—to captivate your audience and make your Product overview video more engaging and memorable.
We cater to a diverse range of styles and formats, tailored to meet your specific needs. Whether you’re looking for a live-action video, motion graphics, a documentary style, or a hybrid photography video, we have the expertise to bring your vision to life. Our ability to blend various styles allows us to create a distinctive look and feel, ensuring your product video is perfectly aligned with your brand’s essence.
QUALITY
Our commitment to quality is unwavering. We utilize the most advanced tools and technologies to create high-quality engaging video that boast a professional and polished appearance. Additionally, we adhere to the best practices of video optimization, guaranteeing that your product videos load quickly and play seamlessly across all devices and platforms.
Attention to detail is key in our production process. We employ clear and concise language, crisp and straightforward animations, engaging voiceovers, visually appealing and pertinent imagery, along with smooth and flawless transitions. We ensure every aspect of your product video perfectly conveys your intended message and achieves your goals.
Customer Satisfaction
Our dedication extends beyond creating great product videos; we focus on delivering tangible results. We meticulously measure the performance of our Product overview video using key metrics like views, likes, shares, comments, clicks, conversions, and responsiveness to calls to action, among others. Furthermore, we actively seek and value feedback from our clients and their audiences, using it to continually refine and enhance our services.
Increase Sales with product video
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How to Make a Great Product Video?
Compelling product videos are one of the most powerful ways to showcase, promote and sell your products online. Whether you want to demonstrate how your product works, highlight its features and benefits, or showcase customer testimonials, a well-made and effective video content can help you boost your sales and conversions. They are an essential tool for e-commerce, especially when combined with high-quality images and clear product descriptions, enhancing the overall shopping experience. Utilizing engaging marketing videos has been shown to significantly increase trust, retention and purchase intent by showing your product in action and answering common questions. There are many product video examples but how do you make a product video that stands out from the crowd?
How do you capture the attention of your potential customers and persuade them to buy your business or product?
The answer to becoming a great product video maker is storytelling.
Storytelling is the art of using narratives, characters, emotions, and conflicts to convey a message in the process of creating a product video.
Storytelling can make your next post or product video more memorable, relatable, and compelling. It can also help you differentiate your product from competitors, create emotional connections, and motivate your customers to take action – what we refer to as a call to action.
But how do you use storytelling in your product video? Our experience shows there are three important lessons for making a great product video with storytelling in 2024.
Define Your Goal and Audience
Before you start creating your image film concept, you need to define your primary goal and audience. What is the purpose of your image film? What do you want your audience to learn from the image film, feel, or do after watching your photography experience? Who are your target customers and what are their needs, preferences, and challenges?
Having a clear goal and audience will no doubt help you craft a relevant and effective story for your image film. It will also help you choose the right tone, style, and format for your image film. As an example, if your audience is very young, maybe choose an animated film for your format.
Choose a Story Structure
A story structure is a framework that organizes the elements of your story into a logical and coherent sequence. And yes, also image films need a story. When we make an image film this process would play a significant role. A good story structure can help you create a clear and engaging narrative for your image film. It can also help you deliver your key information and value proposition in a memorable way. This can be achieved by live action films, motion graphics films, documentary films, or hybrid films
There are different types of story structures that you can use for your image film, such as:
- The Hero’s Journey: This is a classic story structure that follows the journey of a protagonist who faces a challenge, overcomes obstacles, and achieves a transformation. You can use this structure to show how your brand can help your audience solve their problems or achieve their goals with your product, service, or solution. It’s something we love using when creating an explainer film.
- The Before-After-Bridge: This is a popular story structure that shows how your brand can transform your customer’s situation from a problem to a solution. You can use this structure to show the pain points that your customer faces before choosing your brand, the benefits that they enjoy after choosing your brand, and the bridge that connects them – your brand itself. It’s something we love using when creating an image film.
- The Features-Advantages-Benefits: This is a simple story structure that presents the features of your brand, the advantages that they offer, and the benefits that they provide to your customer. You can use this structure to demonstrate how your brand can help your customer achieve their goals or solve their problems. In this case, an awesome image film is a great example of the tool of transit from point A to B and all types of image films can be used to make that journey.
Choose a story structure that suits your goal and audience, and that helps you convey your message or value proposition effectively.
Create Your Characters
Characters are the people who drive your story forward. They are the ones who experience the problem, seek the solution, and achieve the transformation. Characters can help you create an emotional connection with your potential and existing customers, and make them care about your story, using photography as a tool.
To create compelling characters for your image film, you need to: Define their goals, motivations, and challenges. What do they want to achieve? Why do they want to achieve it? What are the obstacles that prevent them from achieving it? Even if you choose an animated image film as your tool, you still have to tell a story through the hero, even if the hero is the image film itself. Give them personality traits and quirks.
What are their strengths and weaknesses? What are their likes and dislikes? How do they speak and behave? Make them relatable and realistic. What are their backgrounds and contexts? How do they relate to your brand or your specific product? How do they represent your business and your target group of customers? By following these steps, you can create and complete an engaging and effective image film using storytelling.
Ready to Tell Your Product Story with Video?
If you are looking to make a product video or for a reliable, professional, and creative partner to create product demos and marketing videos that showcase your product with video, you have come to the right place.
We are not just another video production company. We are storytellers who understand your product features, benefits, and unique selling points. We work with you to create more videos that demonstrate your product in action, highlight its advantages and benefits, make sales, and persuade your potential customers to buy it.
Whether you need a product video for your e-commerce, social media, email marketing, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
How We Create the Best Product Videos
Our process of creating product videos is simple and straightforward. Here’s how it works:
Consultation
We start by understanding your brand identity, values, and vision. We also discuss your target market, competitors, and desired outcome. We also consider your budget, timeline, and preferences for your film style and format.
Voiceover
We record a voiceover for your film based on the script and storyboard. We use professional voice actors who can deliver your message with the right tone, pace, and emotion. You can choose from different languages, accents, genders, and styles.
Scriptwriting
We don’t just use film templates. We write a script for your film based on the information you provide. We use storytelling techniques to craft a captivating narrative that showcases your brand essence, highlights its advantages and benefits, and inspires trust and loyalty.
Productions
We produce your film based on the script, storyboard, and voiceover. We use different techniques and tools to create high-quality films, visual effects and photography that capture your brand in the best light. We also add sound effects and music to enhance the mood and atmosphere of your film.
Storyboarding
We create a storyboard for your film based on the script. A storyboard is a visual representation of how your film will look like. It shows the scenes, shots, transitions, and animations that will be used in your film.
Editing
We edit your film based on the script, storyboard, voiceover, and production. We make sure that everything is in sync and flows smoothly. We also optimize your film for the best quality and performance.
Delivery
We deliver your film in the format and resolution of your choice. You can download it from our secure server or we can upload it to your preferred platform. You can also request any changes or revisions if needed.
Here’s why you should choose us for your product video needs:
Effective Learning Through Storytelling
At Arty-Shock, we believe that the best product videos are not just informative but also emotionally engaging. Learn about our approach to creating interactive narratives and videos that resonate with your potential customers.
Cinematic Excellence
Our product videos are produced in cinematic 4k video quality, ensuring every detail is crystal clear and compelling.
Customized to Your Brand
Every product video is a reflection of your product’s features, benefits, and unique selling points. We tailor each type of product video, to align seamlessly with your product’s identity.
Immersive Visuals
We employ cutting-edge visual techniques to ensure your product videos are not just informative but visually stunning, making the product experience unforgettable
