transform and elevate your Brand Story with Our Explainer Video Production Service
Do you want to capture the attention of your target audience, explain your product or service in a clear and engaging way, and persuade them to take action?
Explainer videos are short videos that communicate how something works in a simple way to its target audience. They are often used in marketing to show the benefits of a product or service and how they work.
But not all explainer videos are created equal. Some are boring, generic, or confusing.
Others are captivating, unique, and compelling.
What makes the difference?
Storytelling.
Storytelling is the art of using words, images, sounds, and emotions to create a memorable experience for your viewers. It’s what makes your explainer video stand out from the crowd and connect with your audience on a deeper level.
At Arty-Shock, we specialize in creating explainer videos that tell your brand story with video. We use storytelling techniques to craft videos that spark curiosity, drive engagement, and inspire call to action.
Why Do You Need Explainer Videos?
A good explainer video is usually short, engaging and explain your product or service in a simple and clear way. It can help you attract, educate, and convert your customers by showing them the value of your offering.
Explainer videos benefits and advantages
Here are some of the benefits of using explainer videos for your customers:
- Better understanding and retention: Explainer video can help your customers grasp complex concepts and features more easily than text or audio. They can also help them remember your message better, as viewers retain 95% of a message when they watch it in a video compared with 10% when reading it in text1.
- Higher engagement and conversion: A live action Explainer video can capture your customers’ attention and interest, and motivate them to take action. According to a survey, 96% of people have watched an explainer video or a hand drawn animated explainer video to learn more about a product or service and 86% have been convinced to buy something after watching a video2. Using animated video to create conversion rates is a strong strategy.
- Stronger brand awareness and trust: Most explainer videos can help you showcase your brand personality, values, and culture, and create a connection with your customers. They can also help you build credibility and trust by demonstrating your expertise, quality, and customer satisfaction.
- More website traffic and SEO benefits: An awesome explainer video can help you drive more traffic to your website by making it more appealing and informative. A good explainer video can also help you improve your SEO ranking by increasing the time spent on your website, reducing the bounce rate, and generating more social shares and backlinks.
With these facts and statistics in mind, it is clear that explainer video, either in its animated explainer video form or another, are a powerful tool for learning and development in most businesses. If you want to take advantage of this opportunity, you need a professional video production company that can create high-quality and effective corporate training and videos for you.
Explainer video Examples
Take a look at a few of the videos we’ve created for our clients.
Gemeinsam Einzigartig
Explainer Video Production
Ridergy
Explainer Video Production
Traffics
Explainer Video Production
“We were blown away by their professionalism and skills.”
Hank D. Wüstenberg
CEO Emerald
Arty-Shock collaborated with us to create two promotional video clips emphasizing safety and quality. Yehuda from Arty-Shock delivered exceptional production quality with limited resources and time, deeply understanding our mission despite his different background.
Yehuda created a unique marketing video that captured our essence seamlessly, from storyboarding to editing. He tailored the video precisely to our needs, exceeding our expectations with warmth and engagement.
explainer video FREQUENTLY ASK QUESTION
dID YOU KNOW?
Explainer video can be classified into four main types based on their features: live-action, animated video, screencast, and mixed. Each type has its own advantages and disadvantages depending on the purpose, context, and audience of the video.
One of the expert tips for creating an effective explainer video is to use a problem-solution-benefit framework. This means that you should start the explainer video process by identifying the problem that your customers face, then show how your product or service can solve it, and finally highlight the benefits that your customers will get from using it. Contact us to learn how to get started with some explainer video examples.
One of the best explainer videos of 2021 is the one created by Slack for their new product, Slack Connect. The explainer video uses a simple and elegant animation style, a clear and concise voice-over, and a catchy background music to explain how Slack Connect can help businesses collaborate better with their partners and clients.
One of the best explainer video tips based on scientific research is to use visual cues to guide your viewers’ attention and comprehension. Visual cues are elements that highlight or emphasize certain parts of your explainer video, such as arrows, circles, zooms, or colors. They can help your viewers focus on the most important information and avoid cognitive overload.
One of the key findings from the systematic review on the effectiveness of explainer video is that they have a positive impact on learning outcomes, especially on knowledge acquisition and skill development. However, the effect size varies depending on the quality of the video, the type of learning outcome, and the learner characteristics.
We are not just another video production company. We’re storytellers and marketers We are storytellers who understand your business goals, your audience’s needs, and your brand’s personality.
We work with you to create explainer videos that showcase your value proposition, differentiate you from your competitors, and persuade your prospects to become customers.
Whether you need a fun video or an awesome explainer video for your website, social media, email marketing, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need. Here’s why you should choose us for more inspiration for your explainer video needs and how to get started:
EXPERTISE
We have been creating explainer videos for over 10 years. We have worked with clients from various industries and niches. We know how to tailor our various types of explainer video to your specific audience and goals.
We have a team of talented professionals who handle every aspect of your video production. From video script writing to animation, from voiceover to editing, we take care of everything. You don’t have to worry about hiring multiple freelancers or agencies. We are your one-stop shop for your own explainer video and your top video maker team.
CREATIVITY
We don’t use templates or cookie-cutter solutions. We create custom animated explainer videos or other types of explainer video that reflect your brand identity and vision. We use storytelling elements such as characters, conflict, resolution, and emotion to make your animated explainer videos more engaging and memorable.
We also use different styles and formats of explainer videos depending on your needs. Whether you want a 2D or 3D animated explainer video, a full live action video, action or motion graphics video, whiteboard explainer videos or cartoon video, we can create it for you. We can also mix and match different styles to create a unique look and feel for a good explainer video.
QUALITY
We don’t compromise on quality. We use the latest tools and technologies to produce high-quality different types of explainer videos that look professional and polished. We also follow the best practices of video optimization to ensure that your explainer video load fast and play smoothly on any device or platform.
We also pay attention to the details that matter. We use clear and concise language, crisp and simple animations, catchy voiceovers, attractive and relevant visuals, and smooth and seamless transitions. We make sure that every element of your explainer video is aligned with your message and goal.
Customer Satisfaction
We don’t just deliver explainer videos. We deliver results. We measure the performance of our own live action explainer videos or animated explainer video, based on metrics such as views, likes, shares, comments, clicks, conversions, and more. We also collect feedback from our clients and their audiences to improve our services.
Increase Sales with explainer videos
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How to Make a Great Explainer Video?
Explainer videos are one of the most effective ways to communicate, persuade and inspire your audience and create a call to action. Whether you want a simple language or high quality explainer video to showcase your solution, product or service, a well-made and effective explainer video can help you achieve your marketing objectives and engage your viewers using one of the above video templates. They are an effective tool for engaging audiences, especially when accompanied by high-quality visuals and free sound resources, enhancing the overall viewing experience.
Utilizing engaging and live action explainer videos has been shown to significantly boost conversion rates by capturing audience attention and effectively communicating complex ideas in a visually compelling manner. There are many explainer video examples but how do you make a great explainer video that stands out from the crowd?
How do you capture the attention of your audience and keep them interested throughout your video?
The answer to become a great explainer video maker is storytelling.
Storytelling is the art of using narratives, characters, emotions, and conflicts to convey a message in the process of creating an explainer video.
Storytelling can make your explainer video more memorable, relatable, and persuasive. It can also help you simplify complex concepts, create emotional connections, and motivate your audience to take action – what we refer to as a call to action.
But how do you use storytelling in your own explainer video? Our experience shows there are three important lessons for making a great explainer video with storytelling in 2023.
Define Your Goal and Audience
Before you start creating your explainer video, you need to define your goal and audience. What is the purpose of your explainer video? What do you want your audience to learn from the explainer video, feel, or do after watching your video? Who are your target viewers and what are their needs, preferences, and challenges? Do they need for example a screencast videos?
Having a clear goal and audience will help you craft a relevant and effective story for your explainer video. It will also help you choose the right tone, style, and format for your explainer video. As an example, if your audience is very young, maybe choose animated explainer videos for your format.
Choose a Story Structure
A story structure is a framework that organizes the elements of your story into a logical and coherent sequence. And yes, also explainer videos need a story. When we make an explainer video this process would play a significant role.
A story structure can help you create a clear and engaging narrative for your explainer video. It can also help you deliver your key information and value proposition in a memorable way. This can be achieved by animated explainer videos, live action explainer video or other types of explainer videos.
There are different types of story structures that you can use for your explainer video, such as:
- The Hero’s Journey: This is perfect example of a classic story structure that follows the journey of a protagonist who faces a challenge, overcomes obstacles, and achieves a transformation. You can use this structure to show how your audience can solve their problems or achieve their goals with your solution, product or service. It’s something we love using when creating an explainer video.
- The Problem-Solution-Benefit: This is a simple story structure that presents a problem that your audience faces, offers a solution that you provide, and explains the benefits that they can get from it. You can use this structure to demonstrate how your product, service, or solution can help your audience overcome their challenges or improve their situation. In this case, an awesome explainer video is the tool of transit from point A to B and all types of explainer videos can be used to make that journey.
- The Before-After-Bridge: This is another simple story structure that shows how your audience’s situation was before using your product, service, or solution, how it is after using it, and how they can get from the before to the after. You can use this structure to illustrate the value and impact of your product, service, or solution on your audience’s lives.
Choose a story structure that suits your goal and audience, and that helps you convey your message or value proposition effectively.
Create Your Characters
Characters are the people who drive your story forward. They are the ones who experience the problem, seek the solution, and achieve the transformation. Characters can help you create an emotional connection with your audience and make them care about your story.
To create compelling characters for your explainer video, you need to:
Define their goals, motivations, and challenges. What do they want to achieve? Why do they want to achieve it? What are the obstacles that prevent them from achieving it? even if you choose an animated explainer videos as your tool, you still has to tell a story through the hero, even if the hero is the product itself.
Give them personality traits and quirks. What are their strengths and weaknesses? What are their likes and dislikes? How do they speak and behave?
Make them relatable and realistic. What are their backgrounds and contexts? How do they relate to your company’s product or, service, or solution? How do they represent your target audience?
By following these steps, you can create an engaging and effective explainer video using storytelling.
Ready to Tell Your Brand Story with Video?
If you are looking to make an explainer video or for a reliable, professional, and creative partner to create explainer and marketing videos that tell your brand story with video, you have come to the right place. At Arty-Shock, we have everything you need to create explainer videos and unique animations that tell your brand story with video.
We are not just another video production company. We are storytellers who understand your business goals, your audience’s needs, and your brand’s personality. We work with you to create explainer videos that showcase your value proposition, differentiate you from your competitors, and persuade your prospects to become customers.
Whether you need an explainer video for your website, social media, email marketing, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
How We Create the Best Explainer Videos
Our process of creating explainer videos is simple and straightforward. Here’s how it works:
Consultation
Consultation: We start by understanding your business objectives, audience profile, value proposition, and desired outcome. We also discuss your budget, timeline, and preferences for your video style and format.
Voiceover
Voiceover: We record a voiceover for your video based on the script and storyboard. We use professional voice actors who can deliver your message with the right tone, pace, and emotion. You can choose from different languages, accents, genders, and styles.
Scriptwriting
Scriptwriting: We don’t just use video templates. We write a script for your new explainer video based on the information you provide. We use storytelling techniques to craft a video script with compelling narrative that captures your audience’s attention, explains your product or service in a clear and engaging way, and persuades them to take action.
animation
Animation: We animate your video based on the script, storyboard, and voiceover. We use different techniques and tools to create stunning animations that bring your story to life. We also add sound effects and music to enhance the mood and atmosphere of your video.
Storyboarding
Storyboarding: We create a storyboard for your video script based on the script. A storyboard is a visual representation of how your video will look like. It shows the scenes, shots, transitions, and animations that will be used in your video.
Editing
Editing: We edit your video based on the script, storyboard, voiceover, and animation. We make sure that everything is in sync and flows smoothly. We also optimize your video for the best quality and performance.
Delivery
Delivery: We deliver your video in the format and resolution of your choice. You can download it from our secure server or we can upload it to your preferred platform. You can also request any changes or revisions if needed.
Here’s why you should choose us for your explainer video needs
Effective Learning Through Storytelling
At Arty-Shock, we believe that the best explainer videos are not just informative but also emotionally engaging. Learn about our approach to creating interactive narratives and videos that resonate with your audience.
Cinematic Excellence
Our training and instructional videos are produced in cinematic high-definition (HD) video quality, ensuring every detail is crystal clear and compelling.
Customized to Your Brand
Every training video is a reflection of your brand’s values and objectives. We tailor each type of training video, to align seamlessly with your organization’s identity.
Immersive Visuals
We employ cutting-edge visual techniques to ensure your explainer videos are not just informative but visually stunning, making the learning experience unforgettable.
