Tell Your Product Story with Our Product Video Production Service
Do you want to capture the attention of your target audience, explain your product or service in a clear and engaging way, and persuade them to take action?
If so, you need an product video.
Product videos are short videos that communicate how something works in a simple way to its target audience. They are often used in marketing to show the benefits of a product or service and how they work.
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But not all product videos are created equal. Some are dull, generic, or irrelevant. Others are stunning, unique, and persuasive. What makes the difference? Storytelling. Storytelling is the art of using words, images, sounds, and emotions to create a memorable experience for your viewers. It’s what makes your product video stand out from the crowd and connect with your audience on a deeper level. At Arty-Shock, we specialize in creating product videos that tell your brand story with video. We use storytelling techniques to craft videos that showcase your product in the best light, drive interest, and inspire call to action.
Why Do You Need Product Videos?
A good product video is usually short, engaging and showcases your product in the best light. It can help you attract, educate, convert and create a call to action among your customers by showing them the features and benefits of your offering.
Product videos benefits and advantages
Here are some examples of the benefits of usinag product demo videos for your customers:
Better visualization and satisfaction: Product video can help your customers see how your product looks, feels, and works in real life. They can also help them make better purchase decisions, as 73% of online shoppers say they are more likely to buy a product after watching a video that explains it3.
Higher engagement and conversion: A live action product video can capture your customers’ attention and interest, and motivate them to take action. According to a survey, 64% of consumers are more likely to buy a product online after watching a video about it and 52% of consumers say that watching product videos makes them more confident in online purchase decisions. Using video to increase conversion rates and grow online business is a proven strategy.
Stronger brand awareness and trust: Product videos can help you showcase your brand personality, values, and culture, and create a connection with your customers. They can also help you build credibility and trust by demonstrating your quality, innovation, and customer satisfaction.
More website traffic and SEO benefits: An awesome product video can help you drive more traffic to your website by making it more appealing and informative. They can also help you improve your SEO ranking by increasing the time spent on your website, reducing the bounce rate, making you more attractive to search engines and generating more social shares and backlinks.
With these facts and statistics in mind, it is clear that product videos are a powerful tool for marketing and sales in most businesses. If you want to take advantage of this opportunity, you need a professional video production company that can create high-quality and effective product videos for you.
That’s where we come in!
Product Video Examples
Take a look at a few of the videos we’ve created for our clients.
Home products sold by Amazon
On Boarding Video
Want to see more of our videos? Request more video examples
"We were blown away by their professionalism and skills." Hank D. Wüstenberg CEO Emerald
Arty-Shock collaborated with us to create two promotional video clips emphasizing safety and quality. Yehuda from Arty-Shock delivered exceptional production quality with limited resources and time, deeply understanding our mission despite his different background.
Yehuda created a unique marketing video that captured our essence seamlessly, from storyboarding to editing. He tailored the video precisely to our needs, exceeding our expectations with warmth and engagement.
Product Video FAQ
How do you approach the creative process?
We follow a four-step process to create for you compelling product videos:
Discovery: We start by understanding your objectives, target audience, key messages, the model, and desired outcomes. We also research your industry, competitors, sector product video examples and best practices to find the most effective way to showcase your product.
Scripting: We write a detailed script for your video, outlining the content, tone, style, and structure. We also create a storyboard to visualize the scenes, transitions, and graphics. We work with you to review and refine the script and storyboard until you are satisfied.
Production: We film your video using high-quality equipment and professional actors or models. We also edit your video to add effects, white background, transitions, background music, sound effects, and other enhancements. We ensure that your video meets the technical standards and specifications for your chosen platform, software and format.
Delivery: We deliver your video in the format and resolution that you prefer to show your target audiance. We also provide you with analytics and feedback tools to measure the performance and impact of your video. We can also help you with distribution, sales, marketing strategy and promotion strategies to reach your target audience.
How long does it take to produce a product video?
The time it takes to create a good product video depends on several factors, such as the scope, feedback, revisions, and approval of the project. Generally speaking, the more involved and detailed the project, the longer it takes.
We strive to deliver our product videos as fast as possible without compromising on quality. We also communicate with you throughout the process to keep you updated on the progress and timeline of your project.
To get an estimate of how long it will take to create your own product video or project, please contact us today.
Why should I choose your company over others?
We have over 10 years of experience in producing creative and effective product videos for various industries and sectors. We have a next level team of talented and passionate storytellers who can craft engaging, in depth and informative product videos that suit your needs. We have a proven track record of delivering high-quality product videos on time and on budget. We have a loyal customer base who trust us with their product video needs. We are always ready to listen to your feedback and suggestions and make improvements accordingly.
What format do you deliver the product video in?
We deliver our product videos in any format that you prefer or require. Some of the most common formats for animated video that we use are MP4, MOV, AVI, WMV, and FLV.
We also optimize our videos for different platforms and devices, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, and more.
To specify the format that you want for your product video project, please contact us today.
How much does an product video cost?
The cost of a product video depends on several factors, such as the length, style, format, complexity, and quality of the video. A live action video is different from an animated product video for example when it comes to costs. Generally speaking, the longer and more elaborate the product video, the higher the cost.
We offer competitive pricing for our product videos based on your specific needs and preferences. We also offer discounts for bulk orders and long-term partnerships.
To get an accurate quote for your product video project, please contact us today.
How do I distribute my product videos?
You can distribute your product videos in any way that you want or need. Some of the most common ways that our clients use their product videos are:
- Embedding them on their website or landing page
- Uploading them to their e-commerce platforms, online stores and uploading to social media platforms
- Sending them via email or messenger to their prospects or customers
- Using them in their online or offline advertising campaigns
- Showing them at events, presentations or other real life public situations
We can also help you with distributing your product videos if you need any assistance or guidance. We have sales team that have experience and expertise in digital marketing strategies that can help you reach and engage your target audience with your product videos.
Did you know?
A study by Wang et al. (2020) explored the impact of product video quality (high vs. low) and product type (hedonic vs. utilitarian) on consumers’ perceived value and purchase intention. The study found that high-quality product videos examples enhanced consumers’ perceived value and purchase intention for both hedonic and utilitarian products, but the effect was stronger for hedonic products. The study also found that product video quality interacted with product type to influence consumers’ perceived social value and emotional value
One of the challenges of creating a product video is to balance the information and the emotion. An in depth study by Wistia analyzed over 500,000 product videos and found that the optimal length for a product video is between 30 seconds and 2 minutes. The study also revealed that shorter videos tend to have higher engagement rates, while longer videos tend to have more information and credibility
Product videos can trigger consumers’ emotional responses, such as arousal, pleasure, and dominance, according to a study by Park et al. (2015). The study also found that consumers’ emotional responses mediate the effects of product videos on attitude toward the brand and purchase intention, and that the effects of product videos are moderated by product category and video quality. Hence an effective tool as a marketing video.
A study by Liu et al. (2019) examined the effects of product video types (demonstration, testimonial, and story) and product involvement (high vs. low) on consumers’ attitudes and purchase intentions. The study found that demonstration videos were more effective for low-involvement products, while testimonial and story videos were more effective for high-involvement products. The study also found that product video types influenced consumers’ perceived informativeness, entertainment, and credibility of the videos
Why Choose Us?
We are not just another video production company. We are storytellers and marketers who understand your business goals, your industry, your audience’s needs, and your brand’s personality. We work with you to create video content that showcase your product features, benefits, and value proposition, differentiate you from your competitors, and persuade your prospects to become customers.
Whether you need a stunning video for your website, social media, e-commerce, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
Here’s why you should choose us for your product video needs and how to get started:
We have been creating marketing videos for over 10 years. We have worked with clients from various industries and niches, such as [examples]. We know how to tailor our product demo videos to your specific audience and goals.
We have a team of talented professionals who handle every aspect of your video production. From video script writing to filming, from voiceover to editing, we take care of everything. You don’t have to worry about hiring multiple freelancers or agencies. We are your one-stop shop for video content and your top video maker team.
We don’t use templates or cookie-cutter solutions. We create custom product videos that reflect your brand identity and vision. We use storytelling elements such as characters, conflict, resolution, and emotion to make your product videos more engaging and memorable.
We also use different styles and formats of product videos depending on your needs. Whether you want a live action video, a motion graphics video, a whiteboard or cartoon video, we can create it for you. We can also mix and match different styles to create a unique look and feel for your video.
We don’t compromise on quality. We use the latest tools and technologies to produce high-quality product videos that look professional and polished. We also follow the best practices of video optimization to ensure that your product video load fast and play smoothly on any device or platform.
We also pay attention to the details that matter. We use clear and concise language, crisp and simple animations, catchy voiceovers, attractive and relevant visuals, and smooth and seamless transitions. We make sure that every element of your product video is aligned with your message and goal.
We don’t just deliver great product videos though. We deliver results. We measure the performance of our product videos, based on metrics such as views, likes, shares, comments, clicks, conversions, call to action and more. We also collect feedback from our clients and their audiences to improve our services.
Increase Sales with Product Video
We write and share all we know about video on our blog. Get started Here are on some articles relevant to product videos and our ability as a pro video maker team, you might enjoy…
Top 10 Training Video Ideas to Energize Your Employee Onboarding Process
Corporate Video Production
7 reasons why you should use Product videos in your e-commerce
Video Storytelling, Recipe for Success
What’s the 1 problem does video storytelling is solving anyway?
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How to Make a Great Product Video?
Compelling product videos are one of the most powerful ways to showcase, promote and sell your products online. Whether you want to demonstrate how your product works, highlight its features and benefits, or showcase customer testimonials, a well-made and effective video content can help you boost your sales and conversions. They are an essential tool for e-commerce, especially when combined with high-quality images and clear product descriptions, enhancing the overall shopping experience. Utilizing engaging marketing videos has been shown to significantly increase trust, retention and purchase intent by showing your product in action and answering common questions. There are many product video examples but how do you make a great product video that stands out from the crowd?
How do you capture the attention of your potential customers and persuade them to buy your business or product?
The answer to become a great product video maker is storytelling.
Storytelling is the art of using narratives, characters, emotions, and conflicts to convey a message in the process of creating a product video.
Storytelling can make your next post or product video more memorable, relatable, and compelling. It can also help you differentiate your product from competitors, create emotional connections, and motivate your customers to take action – what we refer to as a call to action.
But how do you use storytelling in your own product video? Our experience shows there are three important lessons for making a great product video with storytelling in 2023.
Step 1: Define Your Goal and Audience
Before you start creating your product video, you need to define your primary goal, and audience. What is the purpose of your product video? What do you want your audience to learn from the product video, feel, or do after watching your video? Who are your target customers and what are their needs, preferences, and challenges?
Having a clear goal and audience will help you craft a relevant and effective story for your product video. It will also help you choose the right tone, style, and format for your product video. As an example, if your audience is very young, maybe choose animated product videos for your format.
Step 2: Choose a Story Structure
A story structure is a framework that organizes the elements of your story into a logical and coherent sequence. And yes, also product videos need a story. When we make a product video this process would play a significant role. A story structure can help you create a clear and engaging narrative for your product video. It can also help you deliver your key information and value proposition in a memorable way. This can be achieved by animated product videos, live action product video or other types of product videos.
There are different types of story structures that you can use for your product video, such as:
The Hero’s Journey: This is perfect example of a classic story structure that follows the journey of a protagonist who faces a challenge, overcomes obstacles, and achieves a transformation. You can use this structure to show how your audience can solve their problems or achieve their goals with your new product, service, or solution. It’s something we love using when creating an explainer video.
The Before-After-Bridge: This is a popular story structure that shows how your product can transform your customer’s situation from a problem to a solution. You can use this structure to show the pain points that your customer faces before using your product, the benefits that they enjoy after using your product, and the bridge that connects them – your product itself. It’s something we love using when creating a product video.
The Features-Advantages-Benefits: This is a simple story structure that presents the features of your product, the advantages that they offer, and the benefits that they provide to your customer. You can use this structure to demonstrate how your product can help your customer achieve their goals or solve their problems. In this case, an awesome product video is great example of the tool of transit from point A to B and all types of product videos can be used to make that journey.
Choose a story structure that suits your goal and audience, and that helps you convey your message actual product or value proposition effectively.
Step 3: Create Your Characters
Characters are the people who drive your story forward. They are the ones who experience the problem, seek the solution, and achieve the transformation. Characters can help you create an emotional connection with your potential customers and make them care about your story.
To create compelling characters for your product video, you need to:
Define their goals, motivations, and challenges. What do they want to achieve? Why do they want to achieve it? What are the obstacles that prevent them from achieving it? Even if you choose an animated product product demo video as your tool, you still have to tell a story through the hero, even if the hero is the product demo video, itself.
Give them personality traits and quirks. What are their strengths and weaknesses? What are their likes and dislikes? How do they speak and behave? This will all serve later as part of their social proof, help with the video marketing and can do wonders to product launch.
Make them relatable and realistic. What are their backgrounds and contexts? How do they relate to your company’s product or service? How do they represent your business and target customers?
By following these steps, you can create an engaging and effective product video using storytelling.
Ready to Tell Your Product Story with Video?
If you are looking to make a product video or for a reliable, professional, and creative partner to create product demos and marketing videos that showcase your product with video, you have come to the right place.
At Arty-Shock, we have everything you need to create product demos, videos and unique animations that showcase your product with video.
We are not just another video production company. We are storytellers who understand your product features, benefits, and unique selling points. We work with you to create product videos that demonstrate your product in action, highlight its advantages and benefits, make sales, and persuade your potential customers to buy it.
Whether you need a product video for your e-commerce, social media, email marketing, or any other channel, we can help you create it. We have the expertise, creativity, quality, and customer satisfaction that you need.
How We Create the Best Product Videos
Our process of creating a compelling product video is simple and straightforward. Here’s how it works:
Consultation: We start by understanding your product features, benefits, and unique selling points. We also discuss your target market, target audience, competitors, and desired outcome. We also consider your budget, timeline, and preferences for your video style and format.
Scriptwriting: We don’t just use video templates. We write a script for your video based on the information you provide. We use storytelling techniques to craft a compelling narrative that showcases your product in action, highlights its advantages and benefits, and persuades your potential customers to buy it.
Storyboarding: We create a storyboard for your video based on the script. A storyboard is a visual representation of how your video will look like. It shows the scenes, shots, transitions, and animations that will be used in your video.
Voiceover: We record a voiceover for your video based on the script and storyboard. We use professional voice actors who can deliver your message with the right tone, pace, and emotion. You can choose from different languages, accents, genders, and styles.
Production: We produce your video based on the script, storyboard, and voiceover. We use different techniques and tools to create high-quality videos that capture your product in the best light. We also add sound effects and music to enhance the mood and atmosphere of your video.
Editing: We edit your video based on the script, storyboard, voiceover, and production. We make sure that everything is in sync and flows smoothly. We also optimize your video for the best quality and performance.
Delivery: We deliver your video in the format and resolution of your choice. You can download it from our secure server or we can upload it to your preferred platform. You can also request any changes or revisions if needed.
Here’s why you should choose us for your product video needs:
We employ cutting-edge visual techniques to ensure your product videos are not just informative but visually stunning, making the product experience unforgettable.
Effective Learning Through Storytelling
At Arty-Shock, we believe that the best product videos are not just informative but also emotionally engaging. Learn about our approach to creating interactive narratives and videos that resonate with your potential customers.
Our product videos are produced in cinematic high-definition (HD) video quality, ensuring every detail is crystal clear and compelling.
Customized to Your Brand
Every product video is a reflection of your product’s features, benefits, and unique selling points. We tailor each type of product video, to align seamlessly with your product’s identity.
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Every project has a different kind of needs