Takeda (Shire) – GaucherTag

Takeda (Shire) – GaucherTag

The Task

We were approached by Shire (now Takeda) to create a video that will create awareness about Gaucher’s disease.

The Project

We chose a small coffee shop as a cozy place for shooting the interviews, under Shire’s main office in Freidrichstrße in Berlin. We asked a couple of ambassadors/patients to share their life experiences with the disease.

The idea of the video is to promote the awareness of this rare disease and to show that there is a way to treat it, with the help of Takeda products

Our challenge was to create this video in a very short time and with minimum content.

We also prepared a series of photos with Shire employees, for the LinkedIn Employer Branding campaign:

Info
Client:

Facebook

Category:

Brand Storytelling, Client Reviews & Success Stories, Employees’ Perspective

Date:

July 10, 2020