In collaboration with the events agency, Innovision, we provided our videography and photography services for the Facebook Marketing Summit 2019 event. Held in Berlin, Rotterdam, and Warsaw, the event was attended by over a thousand partners, clients, advertisers, and agencies, to network and share the latest trends and the future of marketing.
The project scope involved filming the event in Berlin as well as editing the footage of the summit in Rotterdam and Warsaw to produce highlight clips and videos for internal and external use. We had an on-site team consisting of a photographer, a videographer, and a director documenting the Berlin summit and an off-site team of two video editors working on editing all the footage.
With the final delivery scheduled to take place 4 days after the event, we were operating under a tight deadline. We had to get the footage of Rotterdam and Warsaw and pass that together with the Berlin footage to the editors, which amounted to 4 TB of data captured over a 3-day period.
We delivered a draft version for review every morning at 11:00 and received the feedback by 19:00, which meant our editors had to work through the night during those days to meet the final deadline.
From a creative perspective, we focused on capturing the dynamic atmosphere and spirit of the activities as well as the key message of the summit. Following a chronological timeline, we featured event highlights of the three locations in sequence while using the interview with Nicola Mandelsohn, VP for EMEA for Facebook, as the main voice-over narrating the main parts of the video.
We featured the complete Facebook family of apps and services for brand visibility as well as relevant vox pop content (short videos of interviews with the public) to show different perspectives of the event and to keep it engaging throughout.