DMEXCO is an annual event held in Cologne, Germany that brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. It sets the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions.
In collaboration with the events agency, Innovision, we provided our videography services to film Facebook’s participation at DMEXCO 2019. We had an on-site team of 2 videographers, 2 assistants, 2 on-site editors, and a producer to capture Facebook’s sessions on the main stage and at their booth, which were subsequently edited into a highlights film.
As with most big events of this scale, we had to manage the logistics of data transfer between our team members as efficiently as possible to stay on schedule. With daily deadlines to meet, our editors had to work through the night to deliver on time.
We developed the creative aspects of the video with the Facebook Business representative on-site. Our main focus was to highlight the Facebook booth features, capture the main stage keynote speakers in session, as well as the atmosphere at the booth and interactions with the public.
We created several versions of the video for use on social media and general marketing highlighting Facebook’s initiative against online bullying, building trust in the safety of the platform, as well as the important role of Instagram Stories for modern businesses.